Growth opportunities in living

We identify the most dynamic global markets and the key demand drivers to inform future investment strategies

October 28, 2021
  • Shawn Lambert
  • Sean Coghlan

Over the past decade, the expansion of living as an institutional investment sector has broadened from a few established markets in advanced economies, to many markets globally. With portfolio diversification accelerating and strong capital inflows, competition for living product has increased markedly in recent years and the pandemic has only amplified this focus.

By 2030, JLL anticipates one-third of all global direct investment into real estate will occur in the living sector.

Favorable demographic and economic tailwinds are driving expansion in established markets and accelerating growth in emerging and new markets. For-rent housing has the unique opportunity to address affordability challenges, evolve with shifting demographics and provide compelling risk-adjusted returns to investors and developers.

To better understand the global landscape of opportunity in this dynamic sector, JLL has developed a framework to assess market maturity and momentum across 24 of the largest and most promising for-rent housing markets globally.

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