Research

Urbanisation. Aspiration. Innovation

The new paradigm of India retail

September 24, 2019

Retail consumption and organised retail have been growing leaps and bounds in India. Although impacted by the economic, socio-political and digital forces, the sector still emerged resilient. To name a few, we have had spurts in rental to unaffordable levels, after effects of demonetisation, impact of FDI or lack of it. This sentiment was further fuelled by easing of FDI norms, India’s 8th position on FDI confidence index and a significant increase in the global rankings of ease of doing business.

Going forward, a true Omni-channel strategy, along with balanced expansion to tier II & III markets will be the key to run a healthy business. It’s time to adapt to win over the markets as quick as possible. The customer is the ultimate king and consumption is likely to catch up as the Indian economy rises again moving forward. This paper attempts to capture some of the key learnings and changes to act as the lighthouse to the aspiring retailers.

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